Givenchy |
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Givenchy woman fragrances include Ysatis, launched in 1984 then Amarige in 1991, and Organza, in 1996. From 2003, Very Irrésistible Givenchy, is promoted by American actress Liv Tyler.
Men fragrances, beginning with Monsieur de Givenchy in 1959, the men’s fragrances have aimed to express a gentleman’s attitude, for example Givenchy Gentleman in 1975, Xeryus in the ’80s and Pi in the ’90s. More recently, Givenchy pour Homme, Givenchy Blue Label and Very Irrésistible Givenchy for Men have been launched.
Givenchy images has been associated with colour and gaiety. Through its makeup lines, the company has played an even larger role in women’s intimate lives. Under artistic director Nicolas Degennes, Givenchy le Makeup has combined innovative colours and formulas with complete control of light effects. Over 150 Givenchy makeup references are based on its famous Prisme principle, and each season the line is enriched with fashionable new products and limited editions. The highly refined compact cases, decorated with the 4G logo in different colours, have become cult objects that are easy to use and always handy, offering a modern, natural way to apply makeup.
Givenchy has become a major player in the skincare business by uniting luxury with pleasure and performance, and by offering truly innovative formulas. Givenchy skincare gives women what they are looking for while taking a positive, guilt-free, light-hearted approach with such products as its No Surgetics line, which offers a cosmetic alternative to plastic surgery.
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